For Personal Injury Firms · Nationwide

Losing money on ads —
and your agency can't
tell you why?

We diagnose every dollar of waste in your Meta + Google ad account — free, in under 3 minutes — and email you the exact fix list a senior media buyer would build first.

The average PI account we review has 28–31% of monthly spend going to ads that will never convert. Most firms don't know which ones. We do — instantly.

No card · No follow-up if you don't want it · Senior media buyer reviews your report personally

Client: Andromeda Personal Injury · Live AI scoring
Updated 14 seconds ago
Spend This Week
$84,210
↓ 8% vs prior week
Cost / Signed Case
$1,847
↓ 38% over 90 days
Cases Signed This Month
47
↑ 12 vs avg
AI Creative Watch — Live
Scored every 4 hours
MVA — "Andrew's Story" — UGC
Spend: $4,210 · Thumbstop 78% · Sign rate 14%
SCALE
MVA — Static — "Were You In An Accident?"
Spend: $2,890 · Hold25 fell to 12% · Refresh hook
WATCH
MVA — Carousel — Pain Points v3
Spend: $1,640 · CTR fell 67% in 7 days
KILL
Meta Marketing Partner·Google Premier Partner·AI-First Media Buying·$50M+ Personal Injury Ad Spend Managed·10,000+ Signed PI Cases Generated·Litify · Filevine · Lawmatics Integrated·Nationwide· Meta Marketing Partner·Google Premier Partner·AI-First Media Buying·$50M+ Personal Injury Ad Spend Managed·10,000+ Signed PI Cases Generated·Litify · Filevine · Lawmatics Integrated·Nationwide

What PI Firms Are Saying

★★★★★

"We were spending $30K/mo across three lead vendors and signing maybe 9 cases. After 90 days with mediabuyer.agency, we're signing 22 cases a month on $24K of our own ad spend."

Sample Attorney — Managing Partner
[Real firm + city — to replace]
★★★★★

"I'd worked with three different 'PI marketing agencies' before. All of them sold me dashboards. mediabuyer.agency is the first team that actually runs our ads like they sit in our office."

Sample Attorney — Founding Partner
[Real firm + city — to replace]
★★★★★

"They handle our Meta, Google, landing pages, follow-up SMS, AND our social branding. One team, one Slack channel. The AI catches things our last agency missed for years."

Sample Attorney — Marketing Director
[Real firm + city — to replace]

*Sample testimonials — to be replaced with sign-off from 3 real clients.

100% Free · No Card · No Follow-Up If You Don't Want It

We look at every layer
your agency is quietly losing money on.

12 separate diagnostic sections. Most "free audits" cover 2 or 3. Ours starts where 80% of PI firms are bleeding money without knowing it — your pixel and tracking — and drills down to which specific ads to kill tomorrow, which audiences are dragging you, and why your sign-rate is what it is.

🔴 Pixel + Tracking
Conversions API, EMQ score, duplicate pixels, attribution windows
Audience Quality
Who clicks vs who actually signs cases · audience drift
Creative Performance
Every ad scored Scale/Watch/Kill · fatigue · format coverage
Campaign Structure
Learning phase health · CBO · placements · bid strategy
Funnel + Landing Pages
Page speed · form length · trust signals · TCPA consent
Wasted Spend
Specific ads burning budget · top 5 budget killers with $ amounts
Intake & Follow-up
Lead response time · SMS · email · after-hours intake gap
Benchmark
Your CPM/CTR/CPL/CPSC vs industry average for your state + practice area
State Bar Compliance
Required disclosures, TCPA consent language, results disclaimer
Smart Actions
14 specific fixes ranked by impact with time-to-fix
90-Day Action Plan
Week-by-week roadmap with projected outcomes
Executive Summary
Reviewer's note · top 3 critical findings · health map

Senior media buyer reviews your report personally and writes the findings. You see everything below — actual screens from a real review we delivered last month.

Your AI Review · Section 1 of 12 · Executive Summary · Reviewed by David Wiley
Confidential — for [Firm Name]

Overall Account Health

67 / 100

Needs Attention

Tracking is critical · Creative is solid · Funnel is strong

Top 3 Critical Findings

!

Your Conversions API is NOT installed. You're losing 30–40% of iOS conversions to ATT.

Estimated lost spend efficiency: ~$24,000/month · See Section 2.

!

Your Lookalike Audience is built off form-fills, not signed retainers. Meta is optimizing for clickers, not signers.

Estimated impact on CPSC: +38% vs what's possible · See Section 3.

!

14 active ad sets at $25K/mo means 11 of them never exited learning phase. Their data is noise.

Consolidate to 5 ad sets for an immediate 18–22% efficiency gain · See Section 5.

7-Dimension Health Map

TRACKING AUDIENCE CREATIVE FUNNEL CAMPAIGN INTAKE

Where you're broken vs strong

Tracking & Pixel Health12/100
Audience Quality51/100
Creative Performance67/100
Campaign Structure38/100
Funnel + LP Health71/100
Spend Efficiency44/100
Intake & Follow-up23/100

The Money Trail — Where Your $84,210 This Week Actually Goes

Total Spend

100% of budget

$84,210

Wasted on dead creative + broken pixel

31% — never had a chance to convert

$26,105

→ Reached the funnel

12,400 clicks

$58,105

→ Landed on page

7,140 LPVs · 40% bounce on mobile (4.8s load)

7,140

→ Started form

340 starts · 9 required fields kills 35% mid-form

340

→ Submitted form

187 submits · 47-min response time loses 70%

187

→ Qualified intake

92 qualified · cleaner intake script could push this

92

→ Signed retainer

23 signed · CPSC = $3,660

23

A note from your reviewer

"You're in better shape than most accounts we review — your funnel converts, your top creative is solid. The problem is your tracking is so broken that Meta has no idea who actually signs cases. Fix Sections 2 and 8 first and your CPSC drops 40% in 60 days. The rest is polish." — David Wiley, Head of Client Strategy

Get your free 12-section review

Connect your Meta ad account read-only.

Start My Free Review
Read-only access
NDA before scan
Zero follow-up if you don't want it
Us vs Them

Most agencies do one thing.
We are your entire marketing team.

Option 1

Build it internally

Hire your own marketing department

  • xMarketing Director
  • xMedia Buyer
  • xDesigner + Video Editor
  • xSMS/Email Specialist
  • x6–12 months to assemble
  • xYou hire, train, and manage everyone
  • x70% of marketing hires don't work out

Time to first results

6–12 months

5–7 hires · $40K+/mo fully loaded

Option 2

Hire a traditional agency

Pay an outside firm to run ads

  • ~Media buying only
  • xJunior AE assigned to your account
  • ~Creative — extra $$$
  • xSMS/Email — not included
  • xSocial branding — not included
  • xResponse 3–5 days when ads break
  • xYou still don't know what they're doing

Total monthly retainer

$10K – $40K/mo

+ ad spend · + creative add-ons

Option 3 — Start Here

mediabuyer.agency

Free 12-section review · No commitment

  • +Free 12-section AI diagnostic
  • +Senior media buyer reviews personally
  • +Specific fix list with $ impact
  • +Optional strategy call
  • +No card · No follow-up if you don't want it
  • +Email report in 24 hours
  • +If you hire us, we run everything

Free review

$0

Full-service pricing only after you see the report

After your free review

If you like what you see —
let's talk on a 30-minute call.

No card, no commitment, no pitch deck. We'll walk you through your report live, answer questions about your account, and — if it makes sense — talk about how we'd run your ads.

Book a 30-min call →

One PI firm per DMA · Nationwide · No annual contracts

How It Works

Start free. Get a complete review.
Decide from there.

1

Connect

Three ways to share access. Pick whatever you're comfortable with.

Free
2

12-Section AI Scan

Our scoring engine analyzes 90 days across all 12 diagnostic layers.

Free
3

Senior Media Buyer Review

A real human reviews and writes you a full 12-section report.

Free
4

Optional Strategy Call

Walk through your report live. Still free.

Free
5

Decide From There

If valuable, plan details in your portal. If not, you keep the report.

No pitch
Who's Behind It

Built by Jessie Sotomayor and David Wiley.

20+ years combined running paid ads for personal injury and mass tort firms. We don't sell agency theater — we sit in your Slack and we run your ads.

FAQ

What PI firms
actually ask us.

The AI review is really free?+

Really free. No card, no credit check. Senior media buyer writes you a full 12-section report. Some firms hire us afterward, some don't.

How is this different from a "free Meta audit"?+

12 diagnostic layers in 3 minutes. Most "audits" cover 2-3 of those layers.

Are my competitors your clients?+

No. One PI client per DMA.

Are you replacing our in-house marketing person?+

No. We augment. They own brand, content, social. We handle paid media + funnels + creative.

Free · Senior media buyer reviews personally · Under 3 minutes

Stop guessing where
your ad budget is going.

The average PI account we review has 28–31% of monthly spend burning on ads that can't convert. We'll show you which specific ads, which audiences, and which intake gaps in under 3 minutes — at zero cost, with no follow-up if you don't want it.

What happens after you submit:

  1. In 5 minutes: AI-generated diagnostic with the top 5 budget killers in your account, ranked by $ wasted.
  2. Within 24 hours: Senior media buyer reviews your report personally and writes the 90-day action plan.
  3. If you want help: We talk. If you don't, you keep the report and use it however you want — including handing it to your current agency.

One PI firm per DMA · No card · No sales pitch unless you ask